“Spooky Season” Retailer Coming to Properties in N.J., Pa. and Va.
It’s a sure sign that “Spooky Season” is officially on the waywhen Spirit Halloween stores start popping up at open-air shopping centers. The national Halloween retailer expects to open about 1,500 temporary locations in 2024, and Levin Management Corporation (LMC) iswelcoming five of these shops to its leased and managed property portfolio.
- Brunswick Shopping Center, Milltown Road in North Brunswick, N.J. (now open!)
- Rutgers Plaza, Easton Avenue in Franklin Township, N.J. (now open!)
- Somerset Shopping Center, Route 206 in Bridgewater, N.J. (now open!)
- High Pointe Commons, High Pointe Boulevard in Harrisburg, PA (now open!)
- Crossroads Place, South Jefferson Street in Falls Church, VA (coming soon!)
In addition to providing a comprehensive one-stop shop for Halloween costumes, decorations and props, Spirit Halloween stores create a family-friendly, interactive shopping environment. “Spirit Halloween’s approach speaks directly to what today’s consumers want from an in-store retail experience – kids of all ageslove the animation and displays,” noted LMC’s Sidney Singer, vice president of leasing.
Spirit Halloween’s pop-up shops are more than a successful business model for this seasonal retailer; temporary store locations also benefit the shopping centers where they are located. “It’s a positive for a property that has available space or space in transition between tenants,” Singer said. “A seasonal store adds a nice little income as well as a boost of foot traffic. It’s a real win-win-win situation for the landlord, co-tenants and consumers alike.”
