Discount Retailer to Roll Out Newest Format in 19,500 SF at 1620 Park Avenue
A combination Family Dollar/Dollar Tree store is coming to 1620 Park Avenue in South Plainfield, filling a high-profile stand- alone retail space formerly occupied by Aldi supermarket, announced commercial real estate services firm Levin Management Corporation (LMC). LMC Senior Leasing Representative Vanessa Fernandez-Kelty arranged the long-term, 19,500-square-foot lease; Danielle Brunelli of R.J. Brunelli & Co. represented the tenant.
“This property’s demographics, including a residential population of 135,000 people within a three-mile radius, along with its accessibility and visibility created an ideal leasing scenario,” said Fernandez-Kelty. “Dollar Tree has had significant early success with this new combo-store format and targeted this desirable market for expansion. We are pleased to meet its needs at 1620 Park Avenue, which will have a whole new look and feel when the store opens.”
The combination store format merges the Dollar Tree and Family Dollar brands under one roof, leveraging the strengths of both banners by bringing a multi-price assortment to shoppers. Combo stores stock traditional Dollar Tree merchandise (party items, school supplies, greeting cards and seasonal decorations) along with a Family Dollar selection of frozen/refrigerated food, pantry goods, beauty products, household supplies and clothing, among other items.
Situated on just over two acres, 1620 Park Avenue is located in a densely populated Middlesex County community. About 30,000 vehicles pass the property each day, and its immediate neighborhood features many of the most recognized names in retailing today, including ShopRite, CVS, Dunkin’ and Burger King, among others.