Blue Star Shopping Center | Watchung, N.J.
Blue Star Shopping Center is a premier 419,926-square-foot regional shopping destination located along the heavily traveled Route 22 corridor in Watchung, N.J. Following a multimillion-dollar redevelopment, the center has been transformed into one of central New Jersey's leading retail, dining and entertainment destinations, attracting approximately 3.8 million annual visits—an increase of more than 40% year over year.
Anchored by a new 72,000-square-foot ShopRite, Blue Star offers a carefully curated mix of national retailers, restaurants, fitness concepts and family-focused entertainment that generates consistent customer traffic throughout the day and week.
A Dynamic Retail Mix
Blue Star Shopping Center is home to an impressive lineup of national and regional brands, including:
- ShopRite
- Kohl's + Sephora
- Burlington
- Planet Fitness
- Five Below
- Dollar Tree
- Five Guys
- honeygrow
- Taco Bell
- KidStrong
- The Children's Place
- Roma Salon
The center's evolution continues with several exciting additions. A new flagship Marshalls location is coming soon, along with Raising Cane's Chicken Fingers (construction underway), which will occupy approximately 4,000 square feet and feature both a patio and drive-thru. Additional new tenants include Back Nine Golf, iSmash, Sakura Teriyaki and a luxury nail salon, further enhancing Blue Star's appeal as a destination for shopping, dining and entertainment.
Redevelopment Driving Results
Levin Management Corporation's comprehensive redevelopment has repositioned Blue Star Shopping Center for long-term success. The project introduced a new flagship ShopRite, modernized building façades, enhanced landscaping, upgraded lighting, improved parking areas and welcoming pedestrian gathering spaces that elevate the overall customer experience.
These investments have fueled strong leasing momentum, increased customer traffic and strengthened Blue Star's position as one of New Jersey's most desirable neighborhood shopping centers for retailers and consumers alike.
Prime Route 22 Location
Blue Star Shopping Center enjoys exceptional visibility and accessibility along Route 22, serving one of New Jersey's most affluent and densely populated trade areas. The center benefits from a broad customer base drawn by its complementary mix of grocery, apparel, restaurants, fitness, personal services and entertainment, creating multiple shopping occasions and longer customer visits.
Leasing Opportunities
Retailer demand remains strong as Blue Star continues its evolution. Current leasing opportunities include inline retail space ranging from approximately 1,649 square feet to 27,000 square feet, as well as select restaurant opportunities.
Businesses seeking high visibility, exceptional co-tenancy and strong consumer traffic are encouraged to contact Levin Management Corporation's leasing team to learn more about current availability.
Property Highlights
- 419,926 square feet
- Approximately 3.8 million annual visits
- Anchored by a new 72,000-square-foot ShopRite
- Located on the highly trafficked Route 22 corridor
- Home to leading national retailers, restaurants and fitness concepts
- Ongoing redevelopment attracting premier retailers and entertainment uses
- Strong demographics and regional drawing power
- Professionally leased and managed by Levin Management Corporation
