Positioning Retail Real Estate for a New Generation
  • Featured Case Study

    Featured Case Study
    Woodbridge, NJ
    GLA: 340,000 Square Feet
  • 1

St. Georges Crossing

The Challenge

Located at the intersection of heavily traveled Route 1 & 9 and Route 35 in Woodbridge, N.J., St. Georges Crossing enjoys a long-time position as a key regional shopping destination. It occupies a prime site in a popular retail corridor and is supported by excellent demographics. The problem? As the economic recovery took hold in 2014, and quality tenants began to aggressively seek opportunities for expansion in this tight infill market, the 100 percent leased center had no available space.

The Levin Solution

Levin identified an underutilized parcel of land adjacent to the St. Georges Crossing site and spearheaded its off-market purchase. Leveraging the center’s location and strong roster of anchor tenants – including ShopRite, P.C. Richard & Son, PetSmart and Pier 1 Imports – we successfully secured a lease with T.J.Maxx. We then obtained site plan approval and built a new, 23,000-square-foot free-standing building for the off-price fashion retailer.

T.J.Maxx opened at St. Georges Crossing in Fall 2015, to a long line of waiting customers. Our creativity enabled us to seize an opportunity to bring another nationally recognized anchor tenant to the 340,000-square-foot Middlesex County shopping center. This chain of events underscores our firm’s ongoing effort to elevate and maximize competitive positioning for client properties, and resulted in a real win for St. Georges Crossing. In short, it solidified the property’s position in the marketplace and has led to ongoing interest by other household-name tenants.

Most recently, in 2019, Comcast opened an Xfinity Retail Store at St. Georges Crossing. The interactive concept occupies part of a free-standing, high-visibility outparcel building – formerly occupied by a Bertucci’s restaurant – fronting on Route 1. St. Georges Crossing’s mix of retail, restaurant and service tenants also includes Upscale American restaurant and sports bar Blu Alehouse, West Marine, AutoZone, House of Wine & Liquor, Verizon Wireless, European Wax Center, Visionworks and Taco Bell, among others.