Blue Star Shopping Center (Redevelopment)

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Blue Star Shopping Center

1701 US 22
Watchung, NJ 07069

(directions)

GLA 419,926 SF

EJ Moawad, Senior Leasing Representative
908.226.5266
[email protected]

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Summary

Blue Star Shopping Center is a 420,000-sq. ft. open-air retail center on Route 22 in Watchung, NJ.
The center was revitalized by a multimillion-dollar redevelopment
New, modern ShopRite anchored center (opened April 2025) driving daily needs traffic
3.8M annual visits, with traffic up +40.1% YoY following recent tenant openings.
New + recent tenants: Planet Fitness, KidStrong, Taco Bell, Five Below, honeygrow; coming soon Raising Cane’s, Burlington, Back Nine Golf, a new Marshalls store and a luxury nail salon
Prime Somerset County / Route 22 corridor with strong regional draw
Fronting US Route 22 with quick connections to I-78 and surrounding thoroughfares
Average Daily Traffic: 55,197 US 22

Property Video | April 2026

Site Plan

Interactive Map

Competition Aerial

Demographics

Gallery

Documents

Blue Star Shopping Center

1701 US 22
Watchung, NJ 07069

(directions)

CURRENT TENANTS

#	TENANT	SQ. FT.
1/2	Roma Salon (expanding)	2,288
3	Dollar Tree	10,268
4	Kohl’s + Sephora	125,445
5	Marshalls (new store coming soon!)	27,000
6	Burlington (coming soon!)	26,495
7	ShopRite	72,000
8A	Modern Nails Lounge (coming soon!)	5,800
8B	honeygrow	2,400
9	Available	1,950
10	Five Guys	2,543
11/12	Five Below	10,037
13	Available	10,051
14	Planet Fitness	21,850
15	Available	7,855
16	Available	3,120
17	Available	11,047
18	Available	2,025
19	The Children's Place	4,072
20	Available	1,649
21	Lease Pending	7,234
22	Lease Pending	4,191
23	Available	27,000
24-26	Back Nine Golf	5,465
27	KidStrong	2,992
28	Available Restaurant Padsite	8,200
29	Raising Cane's (coming soon!)	8,500
30	Taco Bell	2,911
31	Lease Pending	4,000