Charlie’s Pizza Coming to Morrell Plaza in Philadelphia
Nearly 75-Year-Old Local Icon to Open New Location at Levin-Managed Center
PHILADELPHIA, June 30, 2020 – Long-time Philadelphia restaurant icon Charlie’s Pizza is coming to Morrell Plaza, leasing 2,000 square feet to house a new location at the 103,000-square-foot shopping center on Frankford Avenue/Route 13. Levin Management Corporation (LMC) serves as the property’s exclusive leasing and managing agent; Sidney Singer, vice president of leasing, arranged the long-term lease.
“The Original Charlie’s Pizzeria is a Philadelphia dining ‘institution,’ and Morrell Plaza – with its excellent demographics, attractive co-tenancy, and proximity to local healthcare facilities and institutes of higher education – is an ideal spot for the restaurant to expand its presence,” said Singer. “We are thrilled to introduce a new dining element to the center – one that already has a loyal following and undoubtedly will be a tremendous draw.”
Family-owned and operated, Charlie’s Pizza is the third-oldest pizza business in Philadelphia, according to Owner Don Vittorelli Jr., whose great-grandfather, Erminio Yacovetti, opened the original restaurant in 1946 on Rising Sun Avenue. About one decade later, three of Erminio’s children opened a second restaurant on Roosevelt Boulevard, which remains in operation to this day.
Charlie’s renowned pizza is served as a thin and crispy tomato pie with whole sliced mozzarella cheese placed underneath the sauce and toppings. Customers can choose a “mini” nine-inch personal pie in addition to the restaurant’s regular 14-inch and 16-inch offerings. The Morrell Plaza location will be open for lunch and dinner.
“Having proudly served Philadelphia for five generations, my family and I are excited to bring Charlie’s Pizza to Morrell Plaza,” said Vittorelli Jr. “In keeping with the tradition of our original stores on Rising Sun Avenue and Roosevelt Boulevard, patrons can enjoy our tomato pie for dine-in or carry out. This new location also will offer online ordering, and delivery will be available through various third-party services.”
Morrell Plaza is anchored by a 63,000-square-foot, high-volume ShopRite supermarket. The tenant roster includes a mix of national, regional and local retailers and service providers including Northeast Cycle, Wingstop, Freedom Credit Union, Rite Aid, T-Mobile, Kids Kingdom Playhouse (coming soon), Supercuts, Dunkin’ and Yamato Sushi & Hibachi, among others. The property serves a three-mile residential population of more than 133,000 people, and a daytime population of about 50,000 within those same three miles.
Two in-line space availabilities (1,200 SF and 1,850 SF) remain at Morrell Plaza, which has seen a notable uptick in leasing in recent months. This includes approximately 12,000 square feet of new commitments that have bolstered the center’s leading position in its marketplace.
For nearly seven decades, North Plainfield, N.J.-based LMC has served as a trusted single-source commercial real estate services provider for institutional and private owners. The firm today maintains a diversified, retail-focused portfolio of nearly 110 properties totaling almost 15.5 million square feet in the Northeast and Mid-Atlantic states, offering leasing, property management, financial management and reporting, construction management and development, lease administration, marketing services, and acquisition and disposition consulting services. LMC’s capabilities continue to evolve with new technologies, efficiencies and sustainability-focused initiatives to serve a new generation of properties, investors and tenants.