Positioning Retail Real Estate for a New Generation

July 17, 2017

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The MAX Challenge Joins Tenant Roster at Blue Star Shopping Center in Watchung, N.J.

Levin Arranges 3,000 SF Lease with Growing Fitness Concept

WATCHUNG, N.J., July 17, 2017 – The MAX Challenge will join the tenant roster at Blue Star Shopping Center in Watchung, announced Levin Management Corporation (LMC), the property’s exclusive managing and leasing agent. A franchisee for the growing fitness concept has leased 3,000 square feet at the 419,000-square-foot property.

LMC Leasing Representative E.J. Moawad negotiated the lease on behalf of Blue Star Shopping Center. Sitar’s Joe AmecAngelo, who was with RJ Brunelli at the time of the lease signing, served as tenant broker in the transaction.

The MAX Challenge is a 10-week body renewal system designed to help members make fast and lasting changes to their health, appearance and fitness levels. The MAX Challenge members achieve results through a combination of nutritional counseling, fitness classes, and motivation provided by trained MAX Challenge instructors.

Blue Star Shopping Center’s prominent Somerset County location, excellent visibility and daily consumer traffic, along with strong regional demographics, proved particularly attractive to this franchise owner, according to Moawad. “The MAX Challenge offers one of the most dynamic fitness experiences in the industry today, and we are excited to bring this popular and growing concept to Blue Star Shopping Center,” he said. “Fitness represents a new category for this property. The MAX Challenge is an ideal complement to our tenant base and will be great resource for those who live and work in the community.”

Anchored by Kohl’s, ShopRite, Marshalls, Michaels, Toys ‘R’ Us and Tuesday Morning, Blue Star Shopping Center’s impressive lineup of retail, restaurant and service tenants includes Dollar Tree, Avenue, Hand & Stone Massage and Facial Spa, GNC, The Children’s Place, GameStop, Five Guys Burgers & Fries, Sally Beauty Supply, Hibachi Grill and TGI Fridays, among others. For more information and current promotions, visit www.shopbluestarshoppingcenter.com.

Located on the heavily traveled Route 22 retail corridor, between Terrill and Bonnie Burn roads, Blue Star Shopping Center is passed by 60,000 vehicles daily. The property serves a growing residential population of more than 250,000 people within a five-mile radius. The marketplace offers an average household income of more than $145,000.

Retail availabilities at Blue Star Shopping Center range from 1,600 up to 18,730 square feet.

For 65 years, LMC has served as a trusted single-source commercial real estate services provider for institutional and private owners. LMC today maintains a diversified, retail-focused portfolio of approximately 95 properties totaling 13 million square feet in the Northeast and Mid-Atlantic states, offering leasing, property management, financial management and reporting, construction and development, lease administration, marketing services, and acquisition and disposition consulting services. LMC’s services continue to evolve with new technologies, efficiencies and sustainability-focused initiatives to serve a new generation of properties, investors and tenants.

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